Hertz Global Holdings (HTZ)

They operate their vehicle rental business globally primarily through the Hertz, Dollar and Thrifty brands from company-owned, licensee and franchisee locations in the United States (“U.S.”), Africa, Asia, Australia, Canada, the Caribbean, Europe, Latin America, the Middle East and New Zealand. They also sell vehicles through Hertz Car Sales and operate the Firefly vehicle rental brand and the Hertz 24/7 car sharing business in international markets. They offer multiple brands in order to provide customers a full range of rental services at different price points, levels of service, offerings and products. Each of their brands generally maintains separate airport counters, reservations, marketing and other customer contact activities. They achieve synergies across their brands by, among other things, utilizing a single fleet and fleet management team and combined vehicle maintenance, vehicle cleaning and back office functions, where applicable. Their top-tier brand, Hertz, is one of the most recognized brands in the world offering premium services that define the industry. This is consistent with numerous published best-in-class vehicle rental awards that they have won both in the U.S. and internationally over many years, including their ranking in 2019 and 2020 of #1 in Customer Satisfaction by J.D. Power.

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