Cian Plc (CIAN)

They are a leading online real estate classifieds platform in the large, underpenetrated and growing Russian real estate classifieds market, ranking among the top ten most popular online real estate classifieds globally, based on the September 2021 Google Analytics traffic data for Cian and SimilarWeb traffic data for other online real estate classifieds. Since their founding in 2001, they have become the most recognized and trusted real estate classifieds brand in the most populous Russian regions, according to the Frost & Sullivan Report, and have expanded their business beyond online real estate classifieds listings to offer additional products and services, which turn real estate searches and transactions into a seamless, transparent and efficient experience. Their mission is to use technology and deep insights into the Russian real estate market to help people on the journey to their perfect new place to live or work. They operate in the Russian real estate market, which, according to the Frost & Sullivan Report, represented approximately $238 billion in 2020 and is only starting to digitalize. Being at the forefront of this digitalization trend and, as they believe, being one of the major driving forces behind it, they see an immediately addressable market opportunity of approximately $6 billion, which comprises real estate agents’ commissions, developers’ advertising budgets as well as adjacent markets, including mortgage advertising and digital services facilitating transactions.

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